Food Glorious Food!

Food Glorious Food!

Ian Robinson Photography received a call earlier this week from James at The Pit Smoke House, Culcheth, where James enquired about product shots of their food menu, for website and publicity purposes.

‘We are a very rustic, traditional style of restaurant, specialising in burgers and speciality smoked meats… We’re a successful, young, ambitious and enthusiastic team, with expansion in the forethought of our minds. Allied to the Culcheth branch we have recently aquired another premises in Widnes. So, we require fresh images of our food menu, images that capture the essence and theme of our young enterprise.. Can you help?”

“Of course I can James.”

Almost immediately my thoughts went to style & lighting and what equipment would be required to attain a particular style that was required.

Preparation for Shooting.

I was heading to a location of which I had no idea in the way of interior layout, of what lighting was available etc..  How much space would I have to operate?.. Would there be any daylight available? Would there be enough room for my lighting?.. It’s always a worrying time, the initial arrival, assessing options etc.. However I needn’t have worried. There were plenty of options available in respect to setting up a ‘studio situation’. I settled on the front of the restaurant, as there was good available light and a wall feature that was a perfect for the background. This had to be lit indepentantly, which eventually gave a little more warmth to the final images. Lights in place, camera at the ready and it was time to shoot!

Shooting the food!

James had hired a food stylist for the shoot, this was great as I could concentrate on the shooting alone. I am always interested to see professionals at work, with Cheryl the stylist applying her tricks to ensure the food subject was looking at it’s optimum best.

Out came the dishes, one by one… They looked absolutely amazing and it wasn’t too long before our hunger pangs began to surface… Thankfully James was only too obliging in ensuring our energy reserves didn’t wain too much.. Although I did resist the offer and temptation of a desert!… Thank you James! 🙂

Editing the shoot.

I always attempt to shoot in a manner which eliminates as much editing as possible. Our lighting was almost spot on. So the only editing required was in the saturation, contrast and vignette’s . A very satisfying assigment indeed.

The Pit Smoke House

I had attached a link to The Pit Smoke House website… Go on, book a table.. The Food is fab!

http://www.thepitsmokehouse.co.uk/

 

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